Now More Than Ever.
Newspapers stitch our communities together - questioning what needs questioning, narrating Canada’s history, and serving as the voice of our democracy. Eight in ten Canadians read a newspaper every week - either in print or online, including 85% of millennials. And still, newspapers are in a battle for survival.
An Industry at Risk
For years, newspapers have been primarily funded by local and national advertiser support. But as readership moves online, Canadian companies have shifted their ad dollars to global conglomerates like Facebook and Google - despite the fact that ads in print or online newspapers are the most trusted of all ad formats.
Access to truthful news is under threat. Help keep Canadian journalism alive.
This has impacted newspapers’ ability to provide in-depth, credible, independent reporting, which is critically important. Now more than ever.
63% of Canadians can’t tell the difference between legitimate and fake news.
65% of Canadians are worried that false information is being used as a weapon.